Social Management
Metricool
Social scheduling and analytics for Instagram, Facebook, TikTok, YouTube and more, with a free plan that covers one church brand.
- Price
- Free for 1 brand; Starter from $20/mo billed yearly (Oct 2026)
- Free option
- Yes
- Works on
- Web, iOS, Android
- Learning curve
- Moderate
The short answer: is Metricool right for your church?
Metricool is a social media scheduler with strong analytics for Instagram, Facebook, TikTok, YouTube and more. It's best for churches that want to plan posts and see what's working in one place without paying at first. The catch: the free plan allows only 20 scheduled posts a month, and LinkedIn and X need a paid plan.
Who Metricool is for
Great for
- Churches that want a free scheduler with real analytics
- Communicators who report social numbers to the pastor or board
- Churches with a few ministries that each need their own brand
Skip it if
- Churches posting daily on several channels with no budget. 20 free posts a month runs out fast.
- Large teams that need approvals and a shared inbox at scale. An all-in-one social suite fits better.
How churches use Metricool
Monthly board report
Pull a month of Instagram, Facebook and YouTube numbers in one place before the elder meeting instead of screenshotting each app.
Plan a sermon series
Schedule the series graphics and clips across Instagram, Facebook and TikTok from one calendar.
One brand per ministry
On a paid plan, give the church, youth group and preschool their own brands so each keeps separate posts and stats.
Getting started with Metricool
- 1
Sign up free and connect your church's Instagram and Facebook as one brand.
- 2
Schedule this week's posts and check the 30 days of analytics.
- 3
Upgrade only when 20 posts a month or one brand isn't enough.
Pros and watch-outs
What we like
- Free plan includes scheduling and analytics for one brand
- Covers Instagram, Facebook, Threads, TikTok, YouTube and more
- Canva and Google Drive integration on paid plans
- Paid plans priced by number of brands, not per channel
Watch out for
- Free plan caps you at 20 scheduled posts a month
- Free analytics only go back 30 days
- X needs a paid add-on
Scheduling is easy. What will you post?
Most church calendars in Metricool go quiet by Wednesday. Extend the Sermon turns Sunday's message into 5 to 7 captioned clips, 9 social graphics and a carousel, usually within an hour, so the week's posts come straight from the sermon. Your first sermon is free.
Try a sermon free ↗Made by Church Media Squad, who also run Pro Church Media.
Metricool FAQ
Is Metricool free for churches?
Yes. The free plan covers one brand, 20 scheduled posts a month and 30 days of analytics. LinkedIn and X aren't included on the free plan.
Does Metricool have a nonprofit discount?
Metricool doesn't publish one. Its free plan is the best way to try it without cost.
Can Metricool schedule TikTok and YouTube posts?
Yes. Metricool supports TikTok and YouTube along with Instagram, Facebook, Threads, Pinterest, Bluesky, LinkedIn and Google Business Profile.
What counts as a brand in Metricool?
A brand is one set of connected social accounts, like your church's Instagram, Facebook and YouTube. Starter covers up to 5 or 10 brands depending on the tier.
