Social Management
Later
Visual calendar for planning Instagram, TikTok and Facebook posts, plus a Link in Bio page. Paid plans with a 14-day free trial.
- Price
- From $18.75/mo billed yearly; 14-day free trial (Oct 2026)
- Free option
- No
- Church discount
- 50% off the annual Growth plan for qualified nonprofits (application required)
- Works on
- Web, iOS, Android
- Learning curve
- Easy
The short answer: is Later right for your church?
Later is a social media scheduler with a visual calendar, analytics and a Link in Bio page. It's best for churches whose people mostly follow along on Instagram and TikTok. The catch: there's no free plan, Starter allows one user and 30 posts per profile, and the nonprofit discount only covers the annual Growth plan.
Who Later is for
Great for
- Churches where Instagram and TikTok carry most of the weekly communication
- Communicators who plan posts by how the week will look on the grid
- Teams that want one Link in Bio page for sermons, events and giving
Skip it if
- Churches that want a free scheduler. Pick a tool with a free plan, or Meta's own scheduler.
- Small teams that need several logins on a tight budget. Starter is one user, and extra seats cost more.
How churches use Later
Link in Bio for Sunday
Point your Instagram bio to a Later page with buttons for the sermon, next steps, events and giving.
The week on one calendar
Lay out the week's graphics and videos on the calendar so staff see everything before Monday's meeting.
Youth ministry on TikTok
Schedule the youth group's TikTok and Instagram posts ahead so they still go out during a retreat weekend.
Getting started with Later
- 1
Start the 14-day free trial and connect your church's Instagram and Facebook.
- 2
Build your Link in Bio page with sermon, events and giving buttons.
- 3
If your church is a nonprofit, apply for the discount on the annual Growth plan.
Pros and watch-outs
What we like
- Visual calendar shows the whole week at a glance
- Link in Bio included on every plan
- One social set covers up to eight profiles
- Covers Pinterest and Snapchat as well as the main networks
Watch out for
- No free plan, only a 14-day trial
- Starter allows one user and 30 posts per profile
- Nonprofit discount applies only to the annual Growth plan
Scheduling is easy. What will you post?
Most church calendars in Later go quiet by Wednesday. Extend the Sermon turns Sunday's message into 5 to 7 captioned clips, 9 social graphics and a carousel, usually within an hour, so the week's posts come straight from the sermon. Your first sermon is free.
Try a sermon free ↗Made by Church Media Squad, who also run Pro Church Media.
Later FAQ
Is Later free for churches?
No. Later has no free plan, but every plan comes with a 14-day free trial. Plans start at $18.75 a month billed yearly.
Does Later have a nonprofit discount?
Yes. Qualified nonprofits can get 50% off the annual Growth plan. You apply through Later's non-profit program form.
Which networks does Later support?
Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn, Pinterest and Snapchat.
How many people can use one Later account?
Starter is limited to one user. Growth includes two and Scale includes four, and both let you add more users for a monthly fee.
