Fonts
Hoefler&Co
Premium type foundry behind Gotham, Whitney and Chronicle. For churches investing in a brand font that will last for years.
- Price
- Gotham 1 (8 styles) $199 for one computer (Oct 2026)
- Free option
- No
- Works on
- Web
- Learning curve
- Moderate
The short answer: is Hoefler&Co right for your church?
Hoefler&Co sells premium fonts like Gotham, Whitney and Chronicle through typography.com, licensed per computer with separate web licenses. It's best for churches investing in a long-term brand with a staff designer. The catch: it's expensive for a church budget, and every computer, outside designer and website needs its own license.
Who Hoefler&Co is for
Great for
- Churches doing a full rebrand with a professional designer
- Large churches that want one signature typeface across campuses
- Signage projects that need a clear, compact sans for wayfinding
Skip it if
- Volunteer-led teams on a tight budget. A free open-source font library covers most church needs.
- Churches where many volunteers design on their own laptops. Licensing every machine adds up fast.
How churches use Hoefler&Co
Church rebrand
Pair a Hoefler&Co family with your new logo, then license it only for the staff computers that build bulletins and slides.
Campus signage
Whitney Narrow is designed with signage and wayfinding in mind, useful for kids' check-in, room signs and parking.
Logo files for ministries
Have your designer convert the logo type to outlines, so ministry leaders can use the logo without installing the font.
Getting started with Hoefler&Co
- 1
Count the computers that will actually install the font before you price it.
- 2
Open a family's Packages tab and choose your computer count to see prices.
- 3
Price a separate web license if the font will appear on your website.
Pros and watch-outs
What we like
- Families like Gotham and Whitney with many weights and widths
- Licenses for up to 200 computers can be bought online
- Office versions designed for Word, Excel and PowerPoint
- Bundles cut the price of complete families
Watch out for
- One Gotham package costs $199 for a single computer
- Outside designers and contractors need their own licenses
- Websites need a separate web font license
Hoefler&Co FAQ
How much do Hoefler&Co fonts cost?
It depends on the family and how many computers you license. In October 2026, Gotham 1 (eight styles) was $199 for one computer, and all 66 Gotham styles were $996.
Can our volunteers share one font license?
No. Hoefler&Co licenses fonts per computer, and any computer where the font is installed or stored needs a license.
Can we send the font to our printer?
Send a PDF or outlined artwork instead. Hoefler&Co says printers overwhelmingly ask for PDFs, and that sharing font files is illegal.
